ESP was the outcome of a merger between an architectural design practice and an interior design practice. Its aim was to provide a combination of complementary expertise to the retail and leisure industries. Outward-looking, witty and irreverent, our versatile identity expresses the ideas of effective communication and genuine creativity. The letters ‘esp’ are derived from the two founding company names, and a selection of words with ‘esp’ provide a series of metaphors for the new firm’s design and business processes. ‘Bespoke’ was used on the folder proposal covers.