University of the Arts London
University of the Arts London comprises six colleges: Camberwell, Central Saint Martins College of Art and Design, Chelsea College of Art and Design, London College of Fashion, London College of Communication and Wimbledon College of Arts. When new students arrive at any one of the six colleges, they need information and advice, and to be made aware of the rules and regulations. Our brief was to design the information pack to impart essential information without boring or alienating a creative young audience. Our concept is based on iconic essentials on the front covers of a standard but different sized, coloured and titled booklets that organise and replica rolex separate the information into digestible chunks. The set is contained in a sturdy envelope printed with a utilitarian bag and the title ‘Student pack’.