As part of a seminal strategic exercise and ongoing fundraising effort, UCL asked us to rethink and design the biannual magazine that sustains and strengthens its relationship with more than 100,000 alumni all over the world. The work involved the assessment and rationalisation of content and the design of the existing A4 magazine, and then the creation of a desirable publication with universal appeal and a six-month shelf-life that would build loyalty to the UCL brand, encourage alumni engagement and also rival commercial titles. The finished magazine is perfect bound, weighty enough to command attention, and neatly sized (at 180mm x 224mm) for accessibility. A glossy front-end carries six feature-length stories, profiling a newsworthy selection of UCL alumni, supported by commissioned photography. It segues into a hard-working news ‘directory’ printed on matt paper, broken at intervals by pace-changing, full-bleed images. A striking, typographic/infographic spread and calls to action draw the reader back through the magazine.