Great art is yours to give

Art Fund

Our creative concept ‘save, show, share’ empowers and encourages members and friends of the Art Fund to give great art to future generations by leaving a legacy. Our aim was to reason and make clear that leaving a legacy (financial means) is really about giving and securing art (philanthropic ends) in perpetuity. The materials to communicate the message comprises a mailing that outlined the case, giving concrete examples of saving, showing and sharing, with a follow-up brochure that includes a pledge response mechanism.