CDG identity

CDG

CDG is a specialist law firm serving the energy and shipping sectors. Its lawyers represent clients worldwide, including ship owners, shipyards and leading oil and gas companies. After a restructure and before relocation, the time was right to refresh an outdated corporate identity. The identity had to communicate that CDG is a young, innovative firm with a global reputation for combining technical expertise with commercial acumen and to position CDG at the heart of an international business community. We reviewed and reworked every element of its corporate identity. Inspired by the relevant marine sectors, we designed a logotype from the firm’s initial letters by repeating curves that reference the links in a strong chain. An elemental colour scheme offsets the visual weight of the logotype. We created a set of 12 unique images of iconic vessel silhouettes in ‘marine-scapes’ and implemented the identity on interiors and the design of printed and digital communications.