Identity portfolio page title SPARK interactive pdf Spark Art Break Motel Art Break Motel McDonald's McDonalds Eurpoe Muldoon C & R Muldoon Cumberland Ellis Cumberland Ellis ESP esp Hostage UK Hostage UK Arjowiggins Arjowiggins NRDC National Research and Development Centre SH Stephenson Harwood Shortlist Shortlist CDG CDG RG – identity Russell Group BPMA British Postal Museum & Archive BPMA International School of the Creative Arts MO – identity Met Office

Spark
Culture

Logotype and presentation designed to help bring commercial and cultural organisations together to 'spark' creative opportunities.
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sp sp sp sp sp

Art Break Motel
Leisure

Guests at the Artbreak Motel escape to lovely locations to eat, sleep, talk and make art.
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Art Break Motel

McDonald's Europe
Commercial

E, for Europe, projects from the golden arch ‘M’.
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McDonald's

C & R Muldoon Presentations
Arts

When theatrical gurus Claire and Roland Muldoon embarked on a new venture, we put their name in lights.
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muldoon

Cumberland Ellis
Law

A new name, a ‘grounded’ logotype, vibrant colour scheme and hand drawn, signature device repositioned the law firm, in time for relocation.
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CE – Identity

esp
Architecture

A new name and typographic visual identity scheme for a merger of retail and leisure architects with an interior design practice signals the new firm’s flexible capability.
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esp

Hostage UK
Charity

Fear and hope co-exist within an identity for a charity chaired by former hostage Terry Waite.
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Hostage UK

Arjowiggins, IDEM
Manufacturing

International brand identity rolled out on packaging, promotion, livery, signage and promotional materials, designed to enhance brand presence, reduce manufacturing and environmental costs and fulfil exacting EU standards.
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National Research and Development Centre
Education

The National Research and Development Centre logotype reveals an arrow between the initials that points to its full name – a symbol that can be ‘read’ as easily by an audience that is not literate as one that is.
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NRDC

Stephenson Harwood
Law

Brand and literature design programme for City law firm to consolidate and communicate real values and business benefits to replace its traditional image.
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SH

Shortlist
higher education

A mischievous animated ‘presenter’ introduces specialist films made for and funded by a consortium of twelve UK universities.
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CDG
Law

Name and visual identity for a UK law firm that meets the legal needs of the international energy and shipping community.
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CDG CDG

Russell Group
Education

A dynamic identity scheme designed to contain and present key messages for this group that represents 20 leading UK universities.
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RG – Identity

British Postal Museum & Archive
Culture

Designs on Delivery travels the UK showcasing Post Office posters dating from 1930 to 1960 a time when the British postal services helped shape the modern world.
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BPMA

International School of the Creative Arts
Education

A light source (of colour and creativity) designed to exist in the same ‘creative universe’ as the University of the Arts London star constellation identity.
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isca

Met Office
Public

Brand identity designed to clarify and strengthen partnership and raise awareness of services for the marine, agricultural and construction communities.
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